Editorial & Features
Interviews, features and culture coverage with an insider's eye — for platforms that want the real version.
Founder & Editor, Trapped Magazine — documenting UK underground culture since 2013 and putting the next generation on. Breaking through, breaking the traps.
Trapped Magazine started in 2013, in a university classroom. I was a mature student from South London, leaving an old life behind, frustrated that nobody was covering UK underground culture from inside it. The platforms that existed ran on brand partnerships. We wanted the raw version — the streetwear, music and art actually moving the culture.
The name was mine. I grew up on South London council estates and watched too many talented people stay trapped in cycles that kept their creativity from the world — while the industry's gatekeepers decided who got through. Trapped exists to break both.
From an NHS-backed youth culture magazine championing local talent, to Krept & Konan on the cover before the MOBOs, to shelves in the New Era and Trapstar flagship stores — and a merch line that ended up on D Block Europe. When the funding stopped and the co-founders moved on, I stayed, financed it myself, and put the work in. Still here. Still the job: find the talent, tell the story, open the door.
Trapped.com launches from a university classroom — thousands of views in month one.
NHS-backed print launch championing grassroots talent: graffiti, music, BMX, skate.
Krept & Konan on the cover — pre-MOBO Awards, Young Kingz era.
New Era flagship · Trapstar flagship · Size? · independent streetwear & skate shops nationwide.
Trapped Merchandise launches — hoodies, tees, tracksuits.
D Block Europe wear Trapped in Headie One's "Tracksuit Love" remix video, hosted by Kenny Allstar.
New print issue with the Birmingham streetwear scene that birthed Hoodrich and Dank of England.
Building the new era — same mission, sharper tools.
Interviews, features and culture coverage with an insider's eye — for platforms that want the real version.
Building audiences the organic way — the playbook that grew Trapped from a blog to a stocked brand.
Campaigns rooted in the culture, not stuck on top of it. From concept to content to drop.
Putting the right people in the right rooms — artists, brands, platforms. The connector's job.